Internaltional Sales Manager

Work Location Ho Chi Minh

Job Level Department Manager

Job Type Permanent

Qualification Bachelor

Experiences 10 - 20 Years

Salary Negotiable

Industry Retail / Wholesale, Sales / Business Development, Consulting, Electrical / Electronics / Electro Refrigeration

Deadline to Apply 30/11/2025

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Job Description

Position Overview

Karofi — Vietnam’s leading water purifier brand — is accelerating its expansion across Southeast Asia.
We are seeking a Sales-driven, Growth-minded International Retail & Sales Manager to lead business expansion and retail performance across key SEA markets (Indonesia, Philippines, Malaysia, Thailand, etc.).

This role goes beyond managing retail operations — you will own the sales growth, develop omnichannel go-to-market strategies (O2O, B2B, B2C, retail & e-commerce), and pioneer new business models for new markets and new products.
You are a builder, a challenger, and a creative commercial mind — hungry to turn every opportunity into growth.

Key Responsibilities

Drive Business Growth

Develop and execute sales strategies that integrate retail, online, and B2B channels to achieve ambitious revenue targets.
Design and implement O2O (online-to-offline) initiatives that enhance customer experience and conversion.
Lead sales performance reviews, identify growth levels, and rapidly adapt strategies to local market behaviors.

Market Expansion & New Business Development

Identify, assess, and launch new markets and product categories across SEA.
Explore strategic B2B and retail partnerships to accelerate market entry.
Be the driving force behind innovative go-to-market campaigns, adapting global strategy to local nuances.

Retail Channel Development: Corporate with Retail Operation Manager to

Following up setting up new store or doing expansion.
Training local team
Managing daily operation of each market

Job Requirement

Qualification

Bachelor’s degree in Business, Commerce, Economics, or a related field.
5–7 years of strong experience in Sales or Retail Management, preferably in home appliances, consumer electronics, or FMCG, with proven success in multi-channel sales.
Understanding of O2O and Omnichannel strategies, including e-commerce, distributor, and retail integration.
Proven track record in launching new products or expanding to new markets in Southeast Asia.
Strong business acumen, negotiation, and partnership-building skills.
Highly entrepreneurial mindset — hungry, driven, and creative in finding sales growth opportunities.
Fluent in English
Willing to travel frequently and thrive in a fast-paced, cross-cultural environment.

Job tags: Internaltional Sales Manager Business Development Retail Sales SEA Sales strategy Professional Opportunity

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