Overseas Content Marketing

Work Location Ho Chi Minh

Job Level Experienced (Non - Manager)

Job Type Permanent

Qualification Bachelor

Experiences 2 - 4 Years

Salary 12,000,000 - 19,000,000 VND

Industry Sales / Business Development, Customer Service, Household / Personal Care, Arts / Creative Design, Advertising / PR / Communications, TV / Newspaper / Editors, Marketing, Online Marketing, Consulting

Deadline to Apply 30/04/2025

Contact Person linh.le4@karofi.com

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Job Benefit

Laptop
Insurance
Travel opportunities
Allowances
Incentive bonus
Training & Development
Salary review
Seniority Allowance
Annual Leave

Job Description

1. Multi-Market Content Development

Create original English content aligned with brand direction for various international markets
Adapt content through collaboration with local teams to ensure cultural fit and messaging consistency
Coordinate translation/adaptation using AI tools and human proofreading

2. Channel-Specific Content Creation

Write content for social media, POSM, brochures, sales documents, email campaigns, and more
Tailor messaging by campaign theme, customer insights, and market requirements

3. Creative Briefing and Asset Collaboration

Develop clear briefs for creative teams to design visuals, videos, banners, etc.
Ensure all multimedia assets reflect the intended content tone and direction

4. Content Localization and Market Support

Work closely with local sales/marketing teams to localize materials
Support both mature and newly entered markets with effective go-to-market content

5. Content Quality Management

Review and refine content to ensure tone, voice, and message consistency
Eliminate errors and enforce branding standards across all outputs

6. Cross-Department Collaboration

Coordinate with Marketing, Sales, Media, and Design teams for campaign integration
Ensure cohesive storytelling across all channels and touchpoints

Job Requirement

Bachelor’s degree in English, Marketing, Communications, Journalism, or relevant fields
Minimum 2 years of experience in content writing or content marketing, ideally for international markets
Excellent command of written English (equivalent to IELTS 6.5+)
Ability to write creatively and strategically in both English and Vietnamese
Strong understanding of digital media platforms and content best practices
Familiarity with content management tools (Notion, Trello, CMS, AI writing tools, etc.)
Detail-oriented, creative, proactive, and culturally sensitive
Passion for storytelling and content that inspires actio

Job tags: Overseas Content Marketing content marketing english

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