Planning
- Collaborate in building development and promotional plans for customer acquisition across markets.
Platform Development in New Markets
- Conduct market research and analysis to define suitable growth strategies.
- Co-develop pricing, promotion, and product distribution policies for new markets.
eCommerce Advertising Management
- Set up and manage ad campaigns on platforms like Amazon Ads, Shopee Ads, Google Shopping, etc.
- Analyze and optimize advertising performance.
Data Monitoring & Analysis
- Track KPIs such as sales, conversion rates, and traffic across eCommerce channels.
- Use data insights to make business performance recommendations.
International Customer Support
- Coordinate with CRM and customer service teams to address feedback from international customers.
- Ensure top-tier online shopping experience.
Marketing Data Reporting
- Weekly, monthly, and quarterly campaign performance reports to management.
- Offer strategic insights based on in-depth analysis.
Authority
- Authorized to make decisions within the role’s scope.
- Can manage and control advertising budgets for eCommerce platforms.
Allowed to propose and implement improvements to campaigns.
Requires Management Approval For:
- eCommerce marketing plans
- Monthly budget allocation per market
Education & Certification
- Bachelor’s degree or higher in Marketing, Business Administration, or related fields.
- Preferred: Amazon Advertising, Google Shopping, or relevant eCommerce certifications.
- Fluent in English (speaking, reading, writing, listening).
- Minimum 3 years of experience in eCommerce or Digital Marketing, especially in international markets.
- Experience with global eCommerce platforms (Amazon, Shopee, Lazada, Alibaba) is a plus.
- Advantageous to have worked with eCommerce enablers or in-house agencies.
- Omnichannel experience is a plus.
Digital Tools
- Proficient in Microsoft Office, Shopify, WooCommerce, Amazon Seller Central, etc.
- Skilled in data tools like Google Analytics, Tableau, etc.
- Able to leverage AI in daily work.
