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Planning
Develop product marketing strategies aligned with the company’s business goals across international markets.
Conduct market research and competitor analysis to define effective communication and marketing tactics.
Manage product portfolios by market, monitor pricing, gross margin, and promotional plans to align with company strategy.
Product & Market Development
Propose ideas and strategies for new product development.
Position products in the minds of customers by emphasizing unique features and differentiators.
Analyze consumer trends, customer behavior, and competitor activities.
Identify opportunities for new products or product improvements.
Communication Campaigns & Materials
Build comprehensive communication strategies for each product.
Define content direction and communication channels to effectively reach target customers.
Collaborate with the sales team to create sales tools such as brochures, product sheets, and promotional campaigns.
Training
Provide training and updates to the sales team on product knowledge and customer engagement techniques.
Requirements
Bachelor’s degree in Marketing, Business Administration, International Business, or related fields.
Minimum of 5 years of experience in product marketing, with at least 2 years in international markets.
Proven experience in launching multi-national marketing campaigns, conducting international market research, and developing region-specific product strategies.
Experience in product training is a strong advantage.
In-depth knowledge of international product marketing strategies including product positioning, brand development, and lifecycle management.
Strong understanding of consumer behavior, market trends, and legal frameworks across various international markets.
Knowledge of supply chain, product distribution, and cross-border partner collaboration.
Ability to integrate AI tools into daily marketing tasks.
Fluent in English (listening, speaking, reading, writing).
Soft Skills
Strong planning and organizational skills to manage multiple projects across markets.
Excellent communication skills, especially in working with international partners and distributors.
Analytical thinking to interpret data and reports for optimizing marketing strategies.
Other Requirements
High sense of responsibility, self-driven, and goal-oriented.
Creative, trend-savvy, and adaptable to international market dynamics.
Open-minded and flexible with the ability to work in multicultural environments.
Passionate about global product development and marketing.
Benefits:
Work for Vietnam’s No.1 water purifier brand, exported to over 50 countries worldwide.
Opportunity to work in a global environment and/or take overseas assignments.
Attractive salary, negotiable based on qualifications and experience.
Full employee benefits in accordance with labor laws of Vietnam and other countries where applicable.
Annual performance bonuses and exceptional achievement incentives as per company policy.
Dynamic and youthful working environment with a people-first culture and abundant opportunities for learning and development.
Job Location: 6 Nguyễn Hữu Thọ, Hoàng Mai, Ha Noi
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