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I. Company Overview
Karofi is the No.1 water purifier brand in Vietnam and a member of Tecomen Holding – a multi-industry corporation specializing in product R&D, manufacturing, distribution, and retail of household appliances.
To realize our 2040 vision of becoming one of the top 3 corporations globally in the water and air sector, we are seeking a Vietnamese CEO with a strong foundation in marketing, a proven track record of achievements, and a shared vision to further strengthen Karofi’s No.1 position in Vietnam while contributing to elevating a Vietnamese brand to the international stage.
II. Key Responsibilities
1. Strategic Leadership
- Develop and execute the overall strategy for Karofi Trading Company, aligned with the Group’s long-term vision.
- Collaborate with the Group’s BOD to bring the Karofi brand to global markets.
- Build a high-performance leadership team and foster a culture of innovation, ownership, and accountability.
2. Business Development & Market Expansion
- Oversee all commercial operations including domestic sales, retail, e-commerce, and international expansion.
- Drive growth in revenue, profit, and market share across multiple channels.
- Expand and strengthen distribution networks and retail systems nationwide and internationally.
3. Marketing & Brand Building
- Provide strategic leadership for all marketing activities: brand positioning, communications, digital, trade marketing, CRM, etc.
- Lead impactful product launch campaigns and brand-building initiatives.
- Leverage consumer insights and market trends to guide business and product strategies.
4. Operational & Financial Management
- Manage full P&L responsibility, budgeting, and financial performance of the company.
- Improve operational efficiency, standardize processes, and optimize resource allocation.
- Identify risks and ensure strong internal control systems are in place.
5. External Relations & Brand Representation
- Represent Karofi in negotiations and strategic partnerships with distributors, retailers, and other stakeholders.
- Strengthen Karofi’s reputation as a pioneering and globally-minded Vietnamese brand.
III. Benefits
- Attractive compensation package, including base salary, annual bonus, and long-term incentives based on contributions and performance.
- Direct collaboration with the Group Chairman on strategic initiatives and expansion projects.
- Modern, fully equipped working environment with dedicated executive support.
- Full compliance with labor laws and access to additional executive benefits.
- Participation in regular team-building programs and leadership networking events.
1. Knowledge
- Bachelor’s degree or higher in Marketing or Business Administration from a reputable institution.
- In-depth knowledge of the Vietnamese business and consumer market, including key channels such as General Trade (GT), Modern Trade (MT), Retail, B2B, and E-commerce.
2. Experience
- Minimum of 15 years of experience, including at least 5 years in CEO, General Director, or other C-level positions at companies in consumer electronics, FMCG, or trading sectors.
- Proven career progression from a strong marketing foundation to senior leadership roles.
- Demonstrated success in market expansion, brand development, or company transformation.
- Experience managing large-scale commercial operations with multi-channel models.
3. Skills & Attributes
- Strategic thinker with strong execution and decision-making capabilities.
- Inspirational leadership and team development skills.
- Entrepreneurial mindset with a passion to promote Vietnamese brands globally.
- Excellent communication, negotiation, and stakeholder engagement skills.
- Fluency in English is a strong advantage.
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